Life Rage

Social Media is now officially “the new frontier” for business owners. What once was an oddity, destined to occupy down time and provide a simple social outlet, has now come of age as THE weapon of choice for corporate promotions and commercial PR applications.

The pace at which social media is growing is absolutely staggering. As a former narcotics officer, my training allows me to see patterns in behaviors that others may overlook. This pattern of use has been emerging throughout the population for quite some time and yet, business owners still seem to ignore its potential costly risks.

For 23 years, Pepsi has been one of the biggest advertisers during the Super Bowl. Not anymore. Instead they have chosen to spend those dollars on Social Media Marketing Plan. No business owner can overlook the power of social media in the workplace now!

As a business owner you, will be forced to adopt a strategy to use these tools to help increase your sales. However, it’s also your responsibility to be able to MANAGE them. The enormous amount of time spent abusing social media in the work place is incalculable. The potential liability stems from the employees who use them and more importantly, how they use them. Poor judgment is where the risk of lawsuits is born. When you factor in the lost productivity when your employees use Social Media incorrectly, it’s the always the owners and employers who ultimately loose!

This technology is hurling ahead of our learning curve and we MUST catch up. I’ve spent 18 years insuring that business owners have policies in place to provide a secure work place. Now we face the challenge of securing our staff, our reputations, our products and especially the safety of our workers in virtual reality the same way we have to protect them physically.

Without proper security, up to date policies and instructions for using new technologies, there can be no protections from what may happen in cyberspace.